Online advertising is nowadays an inseparable part of the brand promotion strategy. With so many options available, which is the ideal platform where you should invest your money?
With insights from the best ppc company in Delhi, dive deeper into modern online advertising and learn the capabilities of Facebook and Google Adwords Company in Noida and around.
According to research and studies, Facebook and Google Ads tend to show maximum results when it comes to online advertising. But which one is suitable for your brand depends upon the product/service offered, the audience targeted, objectives and your budget.
Speaking of Google ads, owing to its highest search engine market share, Google’s reach is incomparable.
This is best for businesses that know that users are actively searching for their products or services. Bidding on keywords, you reach users who are looking for exactly the right keywords and while using retargeting, Google plays your ad again to these users interested in your product. There are bright chances to convert this interest into a final purchase.
On the other hand, Facebook advertising helps users to discover products/services based on interests and online behavior(the pages you like, the topics you search, your friends, your birthday, your relationship status, your location and your holidays). The ads are displayed on basis of these data points collected by Facebook, allowing you to target users based on their industry and job title. Based on your buyer profile, you can sell your products to Lookalike Audiences through Facebook ads.
Often bandied as rivals, both Google and Facebook are exceedingly powerful advertising platforms that can help boost your business. While Google Ads tap a wider audience, with more refined tools in terms of relevance and retargetting, Facebook Ads offers advanced targeting options and better audience granularity- at a typically lesser cost.
The best ppc company in delhi swear by an ideal mix of Google and Facebook ads, if the budget permits. If not, an optimal way would be to design an effective Google or Facebook ads strategy. With the help of Digicots, the leading Google Adwords Company in Noida, you can curate an advertising plan that will work best for your brand. Let us help you turn your business into a brand. Get in touch with us today!