It is the most wonderful time of the year! As we reminisce the amazing digital stints in 2019, the end of the calendar year marks the arrival of new dreams, new goals, new achievements and newer innovations for DIGICOTS Digital marketing agency in Delhi. Now, we’re gearing up to “make it bigger” in 2020. We are not just digital marketing experts, we are creative souls and among the best creative ad agency in Delhi.
This New Year, we’re ready breakthrough and lead the tech world with benefits beyond digital. Join us in the journey and become a part of ‘Experiential digital: The future of Digital in 2020.’
According to a survey by ET, Digital advertising is projected to grow at 32% CAGR to reach approximately 19,000 crore by 2020. The data also puts forth that digital media spend will go up to 24% by 2020, which was 15% in 2019.
Considering the facts, the key to success in 2020 for digital marketers is giving users a more customized experience, something that is direct, something that gives them results, which is more original, relevant and actionable than ever before. The entire strategy behind online marketing will shift away from keywords, and just one-off campaigns kind of activities, into shaping the entire user journey. We have started to have to pivot their strategies to think more about how the user actually interacts across multiple different channels.
As we look ahead to 2020, certainly the backbone of anything related to digital marketing is technology. Without technology, we are powerless. One of the technologies that will see enormous growth in 2020, is voice search. Though it is already all around, and a lot of us are using it, we will see voice search taking off in a big way, as users gain more confidence in the ability of search engines and other tools to give them the answers that they need, to help them make decisions. We’re bracing up to get the information on our clients website ready to be useful for the users that are using voice search technology.
In the coming times, web marketers are going to have to use good artificial intelligence data to really understand user intent and deliver messaging on their websites in a new way.
We need to leverage the new technology and integrate it Digital to make it exceptionally experiential.
And if we do not have a diversified marketing strategy, that includes elements of rich media, great images, designs, infographics videos as well as optimized content for voice search, our search engine strategy is going to fall behind.
If you’re looking for a digital marketing partner and want to work with an agency which is not just the best Digital Marketing Agency in Delhi but is also one among the best Creative ad agency in Delhi, feel free to reach out to us on our website, www.digicots.com, or give us a call and we would be happy to go over some of these new trends that can help your business grow in 2020.